A
Persuasive Campaign
There are four phases essential
to the creation of a complete
Persuasive Campaign. The first
three phases of a campaign are
built to lead to the fourth
phase, a change in behavior by
members of the public.
Awareness Phase: This is
the initial stage of a
Persuasive Campaign. The goal of
this step is to introduce (or
re-introduce) your message to
the public.
Readiness Phase:
The attitudes, feelings, and
beliefs of an individual play an
important role in how that
person will react to any
marketing campaign. This stage
targets specific groups of
people and attempts to influence
them and make them more willing
to act.
Triggering Event:
This stage introduces stimuli to
cause the public take specific
action. It must be carefully
matched with the first two
stages.
Behavior Modification: At
this stage, a new motivation for
people to take action has been
created. Once that action is
taken, the campaign becomes
successful but is not complete.
The entire process must be
evaluated and modified as
necessary.
How We Work
STEP 1: Client Selection
With over 4,000 non-profit
organizations and countless
businesses in the Philadelphia
region, each must fight to
differentiate itself. We strive
to work with the most innovative
and the most needy
organizations.
STEP 2: Research and
Discovery Once a new
client has been selected, a
meeting is scheduled to gather
information about an
organization. This client needs
analysis meeting is used to set
goals and objectives and to
determine and finalize the Plan
of Action.
STEP 3: Plan of Action
We create a statement of what we
will do, when it will be done,
and how it will be accomplished.
This step guides the rest of the
process and includes a list of
client services, an assessment
and a plan for the organizations
image and branding, and an
outline for a persuasive
campaign.
