Client Selection:
With over 4,000 non-profit organizations and countless businesses in the Philadelphia region, each must fight to differentiate itself. We strive to work with the most innovative and the most needy organizations.

Research and Discovery:
Once a new client has been selected, a meeting is scheduled to gather information about an organization. This client needs analysis meeting is used to set goals and objectives and to determine and finalize the Plan of Action.

Plan of Action:
We create a statement of what we will do, when it will be done, and how it will be accomplished. This step guides the rest of the process and includes a list of client services, an assessment and a plan for the organizations image and branding, and an outline for a persuasive campaign.

Our primary mission is to deliver directed and effective professional public relations and communications services to corporate clients and non-profit organizations.

We will also strive to improve the public relations climate for each and every client. An improved climate will allow each organization to communicate with, and be recognized by, their publics.

In the end, the development of effective public relations coupled with modification of the climate in which the organization operates will allow successful business and additional opportunities.

Here are some of the non-profit organizations our employees support:

• ALS Association, Greater Philadelphia Chapter
• American Red Cross
• Boy Scouts of America
• Big Brothers Big Sisters, Southeastern Pennsylvania
• Presidential Classroom

We believe that countless things come together to form the stream of life, each no more important or less significant than another. We cannot forget that this stream is shaped with each and every action, and that every impression upon the world ultimately leaves its mark.

We believe that public relations and communications are necessary and imperative for all business organizations. They provide services that otherwise would be unavailable while their influence can drastically affect the manner in which we live.

We believe that no organization should be denied access to these services for any reason. This is singularly the most important driving force behind our mission.

We believe that the combination of versatile intelligence, immersion of one's heart and soul into every endeavor, and striving to always honor the highest values and ethics in life will produce the best results. To strive for anything less than the best is unacceptable.

The Four Phases of a Complete Persuasive Campaign:

Awareness: This is the initial stage of a Persuasive Campaign. The goal of this step is to introduce (or re-introduce) your message to the public.

Readiness: The attitudes, feelings, and beliefs of an individual play an important role in how that person will react to any marketing campaign. This stage targets specific groups of people and attempts to influence them and make them more willing to act.

Triggering Event: This stage introduces stimuli to cause the public take specific action. It must be carefully matched with the first two stages.

Behavior Modification: At this stage, a new motivation for people to take action has been created. Once that action is taken, the campaign becomes successful but is not complete. The entire process must be evaluated and modified as necessary.