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Music and Artist Promotion:
Music promotion is a complex system of
marketing within specific vertical markets
to an ever-changing list of industry
insiders and decision makers. From creating
tour schedules to coordinating the release
of a new album to maximizing revenue through
retail opportunities, it takes a lot to
create a successful campaign. We provide:
- Publicity (Radio and Street)
- Tour Coordination / Concert
Management and Promotion
- Release and Album Support
- Product and Merchandise Placement
Concert Management and Promotion:
In 2004, our team worked to create a new
lifestyle experience in Philadelphia, called
the South Street Music and Culture Series.
The nine week concert series took place in
the thriving South Street area and featured
local and independent music and cultural
acts. We partnered with Modern Rock station
Y-100,
Knight-Ridder online portal
Tribe.net,
and the city's Headhouse District. The
average weekly attendance was in excess of
500 people.
In 2005, following the success of the South
Street Series, we worked with the
Philadelphia Alt Rock band Townhall
(pictured on left) on the promotion of their
only studio album to be released by a record
label. The album,
American Dreams, was released on June
28, 2005 in conjunction with a free concert.
[photo copyright Townhall 2005]
Terrestrial Radio:
Each week, radio reaches more than 95% of
the population in the U.S. Our staff has
worked in just about every segment of the
radio industry and can apply the experience
to a variety of projects. If you are looking
for advice on placing your product on radio,
or need an inside track to creating a
successful persuasive campaign, contact us.
In the Philadelphia region, here are some of
the radio stations our staff has worked for:
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