Music and Artist Promotion:

Music promotion is a complex system of marketing within specific vertical markets to an ever-changing list of industry insiders and decision makers. From creating tour schedules to coordinating the release of a new album to maximizing revenue through retail opportunities, it takes a lot to create a successful campaign. We provide:

• Publicity (Radio and Street)
• Tour Coordination / Concert Management and Promotion
• Release and Album Support
• Product and Merchandise Placement

Concert Management and Promotion:

In 2004, our team worked to create a new lifestyle experience in Philadelphia, called the South Street Music and Culture Series. The nine week concert series took place in the thriving South Street area and featured local and independent music and cultural acts. We partnered with Modern Rock station Y-100, Knight-Ridder online portal Tribe.net, and the city's Headhouse District. The average weekly attendance was in excess of 500 people.

In 2005, following the success of the South Street Series, we worked with the Philadelphia Alt Rock band Townhall (pictured on left) on the promotion of their only studio album to be released by a record label. The album, American Dreams, was released on June 28, 2005 in conjunction with a free concert. [photo copyright Townhall 2005]

Terrestrial Radio:

Each week, radio reaches more than 95% of the population in the U.S. Our staff has worked in just about every segment of the radio industry and can apply the experience to a variety of projects. If you are looking for advice on placing your product on radio, or need an inside track to creating a successful persuasive campaign, contact us. Here are some of the radio stations and brands our staff has worked with in the Philadelphia region: