Coaching:

While it may not be possible to write press releases and media advisories for every needy organization, it is possible for us to make a template available as part of a toolkit. The documents contain simple forms as well as suggestions and instructions on how to properly use them. Request details

Media Relations:

Media Relations is the final step, and also one of the most important, in creating an effective public relations campaign. The cultivation of relationships with the press and media is vital to the success of any plan. We sponsor frequent events (Round-Table Discussions, Panel Sessions, and Media Mixers) that allow you to interact member of the press and media to facilitate better communication. Request a schedule of events

Sample Press Release Need a professional press release but aren't quite sure how or where to begin? Click the image to the left to contact us for more information.

Sample Media Advisory The media advisory is just as important as a press release but is often overlooked. Click the image to the left to contact us for more details.

The documents above are available for download upon approved request.

A Note On Copywriting:

Poorly written copy with an unclear message and with no call to action probably won't be successful. In fact, it might even hurt your brand in the end. When searching for a communications firm, be sure they have the knowledge and the skills to create effective campaigns. These skills should at least include the following:

• The ability to write correctly, persuasively, and with clarity.
• The capacity to analyze and understand the audience.
• An understanding of how a message will be received and interpreted.
• Knowledge of the media environment.
• The ability to manage media across multiple channels of communication.
• An understanding of legal and ethical guidelines.