While it may not be possible to write press releases and media advisories
for every needy organization, it is possible for us to make a template available
as part of a toolkit. The documents contain simple forms as well as suggestions
and instructions on how to properly use them. If you're interested is this
toolkit, contact us
Media Relations is the final step, and also one of the most important, in
creating an effective public relations campaign. The cultivation of relationships
with the press and media is vital to the success of any plan. We sponsor
frequent events (Round-Table Discussions, Panel Sessions, and Media Mixers)
that allow you to interact member of the press and media to facilitate better
communication. For a list of upcoming events
and request a
The documents above are available for download upon approved request.
||Sample Press Release
Need a professional press release but aren't quite sure how or where
Click the image to the left to contact us for more information.
||Sample Media Advisory
The media advisory is just as important as a press release but is
Click the image to the left to contact us for more details.
To request access contact us
with a brief description of how you plan to use these templates.
A Note On Copywriting:
Poorly written copy with an unclear message and with no call to action probably
won't be successful. In fact, it might even hurt your brand in the end.
When searching for a communications firm, be sure they have the knowledge
and the skills to create effective campaigns.
These skills should include the following:
- The ability to write correctly, persuasively, and with clarity.
- The capacity to analyze and understand the audience.
- An understanding of how a message will be received and interpreted.
- Knowledge of the media environment.
- The ability to manage media across multiple channels of communication.
- An understanding of legal and ethical guidelines.